Privacy Policy

Last updated: October 8, 2024

1. Introduction

Welcome to Brush Em! Your privacy is of utmost importance to us, and we are committed to protecting it. This Privacy Policy explains how we handle, store, and protect your information when you use our Brush Em app. Please take a moment to read through this policy to understand our practices and how they apply to your use of the app.

Brush Em is an iOS application designed to help you track and log your teeth brushing habits. Our app integrates with Apple Health to provide a seamless experience, allowing you to monitor your oral health directly from your iOS device. We operate out of New Zealand, and we adhere to the data privacy laws applicable within this jurisdiction.

2. Information We Collect

Brush Em does not collect, store, or transmit any personal data from your device to our servers or any third-party servers. The app is designed to function independently on your device, ensuring that all your data remains private and secure. We do not have the tools or mechanisms in place to collect any data, and as such, no information is shared with us or any third parties.

3. Health Data and Apple Health Integration

Brush Em offers optional integration with Apple Health to log your teeth brushing data. If you choose to enable this feature, your brushing data will be shared with the Apple Health app on your device. This data may include the time, duration, and frequency of your brushing sessions.

Please note:

• Data Control: The data shared with Apple Health is controlled by you. You have full control over the permissions granted to Brush Em, and you can manage or revoke these permissions at any time via your iOS settings.
• Data Security: Apple Health handles the storage of this data, and it is stored securely according to Apple’s privacy and security standards. Brush Em does not have access to your Apple Health data, nor do we store any of this information on our servers.

4. iCloud Sync and Local Data Storage

All data generated by the Brush Em app, including your brushing logs, is automatically synced to iCloud. This ensures that your data is securely backed up and accessible across all your iCloud-enabled devices.

Key details:

• Automatic Sync: Brush Em uses iCloud to automatically back up your data. There is no option to disable iCloud sync within the app itself. However, you can turn off iCloud syncing at the system level by following the instructions in this guide from Apple.
• Data Control: Your data is stored securely in your personal iCloud account, and only you have access to it. Neither Brush Em nor Apple can view or access your data.
• Data Security: iCloud uses end-to-end encryption, meaning that your data is encrypted before it leaves your device and remains encrypted while stored in iCloud. Only you can decrypt and access your information.

If you wish to stop iCloud syncing for Brush Em, you can do so by following this guide to manage iCloud settings on your device. For Apple’s privacy policy, refer to this page.

5. On-Device Audio Processing

Brush Em actively analyzes audio while the app is open to detect the sound of brushing. This processing occurs entirely on your device. No audio data is collected, stored, or transmitted to any cloud servers or third parties. All audio detection is handled locally to ensure your privacy is protected. The detection is limited to analyzing sounds in real-time while the app is running, and no audio recordings are made or saved.

6. Security Measures

While Brush Em does not collect personal data, we still take the security of your data very seriously. The app is built following industry best practices to ensure that your data remains secure on your device. Any data that you choose to share with Apple Health is protected by Apple’s encryption and security protocols.

7. Third-Party Services

Brush Em does not integrate with any third-party services that could collect or process your data. We do not use analytics services, advertising networks, or any other third-party tools that may track your activity or gather information about you.

8. Children’s Privacy

Brush Em is designed for general use and is not specifically directed at children under the age of 13. We do not knowingly collect, store, or process any personal information from children. If you are a parent or guardian and believe that your child has provided us with any information, please contact us immediately, and we will provide the steps to delete all relevant data.

9. Compliance with New Zealand Law

Brush Em operates under the laws of New Zealand, particularly the Privacy Act 2020. While our app does not collect any data, we remain committed to complying with all applicable local and international data privacy regulations. Should any legal requirements arise in the future that affect how we handle your data, we will update this Privacy Policy accordingly.

10. Your Rights

Since Brush Em does not collect any personal data, there are no specific rights related to data access, correction, or deletion within our app. However, if you choose to use the Apple Health integration, your rights concerning that data are governed by Apple’s Privacy Policy. You can manage your data permissions and settings within the Health app on your iOS device.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, the “Last updated” date at the top of this policy will be revised. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the Brush Em app, please do not hesitate to contact me:

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